Roger J. Tedoldi

Experience

1. FL-01 2026 → Swisscom Product Designer ACTIVE +
   Log Entry

   Route Design Leadership → Product Experience Altitude Product Design / UX Strategy Duration 2026 – Present Destination B2B Digital Experience

   Product Designer

   As Product Designer in Swisscom B2B Marketing, I focus on improving digital experiences across the B2B ecosystem. My work centres on identifying user pain points and improving end-to-end journeys across digital touchpoints for employees, customers, partners and agents. I combine data-driven UX thinking with AI-supported design workflows to explore ideas quickly, prototype solutions and validate concepts together with business and customer perspectives.

   • Improving digital touchpoints across the Swisscom B2B ecosystem
   • Identifying UX pain points and opportunities across complex digital services
   • Designing end-to-end journeys for employees, customers, partners and agents
   • Rapid prototyping using AI-supported design workflows
   • Translating business goals, analytics and user insights into clear UX improvements
2. FL-02 2019 → 2025 Swisscom Experience Design Lead COMPLETED +
   Log Entry

   Route Individual Contributor → Design Leadership Altitude UX Leadership / Design Systems Duration 2019 – 2025 Destination Design Quality & Organisational Maturity

   Experience Design Lead

   As Experience Design Lead within Swisscom B2B, I was responsible for establishing and developing the UX discipline across the digital ecosystem. My role focused on building a strong design culture, strengthening design quality and ensuring consistent experiences across complex B2B platforms and digital touchpoints. I led the UX team, mentored designers and helped connect product, engineering and business through clear design structures and shared UX standards.

   • Leading the UX team within the Swisscom B2B environment
   • Driving design quality and UX consistency across digital touchpoints
   • Strengthening design systems and shared UX standards (SDX framework)
   • Connecting product, engineering and business through structured collaboration
   • Mentoring designers and supporting the growth of young design talent
3. FL-03 2017 → 2019 Swisscom Senior Interaction Designer ARCHIVED +
   Log Entry

   Route Design Craft → System Thinking Altitude UI / Interaction Design Duration 2017 – 2019 Destination Enterprise UX Foundations

   Senior Interaction Designer

   Working within the Human-Centered Design environment at Swisscom, I focused on visual and interaction design for enterprise B2B platforms, with a strong emphasis on the business customer portal. My work centred on translating complex requirements into clear digital interfaces through structured UX thinking, prototyping and user validation.

   • Designing visual interfaces and interaction flows for enterprise B2B platforms
   • Creating wireframes and interactive prototypes in Figma
   • Supporting user testing and validating UX concepts
   • Collaborating with product, engineering and business teams
   • Balancing user needs, business requirements and technical constraints
4. FL-04 2014 → 2017 Swisscom Interaction Designer ARCHIVED +
   Log Entry

   Route Design Exploration → Interaction Design Altitude UX / Interaction Design Duration 2014 – 2017 Destination Human-Centered Design Foundations

   Interaction Designer

   Working within the Human-Centered Design department at Swisscom, I contributed to innovation-driven projects exploring new digital services and internal SaaS solutions. My focus was on interaction concepts and visual interface design, translating early product ideas into clear digital experiences through prototyping and Human-Centered Design methods.

   • Designing interaction concepts and visual interfaces for early-stage digital services
   • Creating wireframes and prototypes for internal SaaS solutions
   • Applying Human-Centered Design methodologies in innovation projects
   • Collaborating in small cross-functional product teams
   • Exploring early AI-driven concepts and new interaction patterns
5. FL-05 2007 → 2014 Freelancer Freelance Designer COMPLETED +
   Log Entry

   Route Creative → Digital Generalist Altitude Craft / Execution Duration 2007 – 2014 Destination Full-Stack Design Foundation

   Freelance Designer

   During this period I worked as an independent designer supporting small and medium-sized businesses with end-to-end design solutions. My work ranged from corporate design and visual identity to the creation of websites and digital platforms, gradually shifting towards web design, CMS systems and user experience.

   • Designing corporate identities and visual design systems for SMEs
   • Creating responsive websites and CMS-based platforms (WordPress)
   • Developing digital experiences from concept to implementation
   • Designing print materials such as brochures, catalogues and marketing assets
   • Managing client projects independently from idea to delivery
6. FL-06 2002 → 2007 Park'in Place Music Graphic Designer ARCHIVED +
   Log Entry

   Route Creative Exploration → Visual Design Altitude Graphic Design Duration 2002 – 2007 Destination Design Foundations

   Graphic Designer

   At Park'in Place Music, a Zurich-based DJ agency working with international artists, I was responsible for visual design across music releases and promotional campaigns. My work ranged from album and CD cover design to marketing materials for events and artists, contributing to the visual identity of the agency and its productions.

   • Designing album and CD covers for music releases
   • Creating promotional materials for artists and events
   • Developing visual identity elements and brand assets
   • Producing brochures, booklets, flyers and marketing graphics
   • Working extensively with Adobe Photoshop and InDesign
7. FL-07 2017 → Part-time Examination Expert – Interactive Media Design EFZ ACTIVE +
   Log Entry

   Route Professional Practice → Mentorship Altitude Education / Mentoring Duration 2017 – Present Destination Supporting the Next Generation of Designers

   Examination Expert

   In this part-time mandate, I serve as an examination expert for the Interactive Media Design EFZ apprenticeship in Switzerland. I assess final projects of graduating apprentices and support qualification procedures with a focus on design quality, clarity of thinking and responsible design decisions. In addition, I contribute as an ambassador for the profession, helping promote the apprenticeship and encouraging young talents to pursue a career in digital design.

   • Assessing final projects and qualification exams for apprentices
   • Evaluating design quality, clarity and design decision-making
   • Supporting the development of young design talents
   • Promoting the Interactive Media Design profession